Singer, songwriter and producer Eleri Ward explores the space between pop music and personal ritual on new single ‘BELIEVE IT AND IT’S TRUE’, which was released through the eclipse.
Instead of following a conventional narrative, she builds the track around affirmation and repetition. Hypnotic layers of her voice drift through atmospheric production as recurring phrases gradually take on a meditative quality, creating something that sits somewhere between a song, mantra and guided moment of reflection.
The release develops ideas explored throughout her debut album ‘Internal Rituals’, which considered the routines and ceremonies people construct around everyday life. This time, she takes the concept further by making the music itself part of that practice, encouraging us to actively participate rather than simply observe.
Arriving alongside the new moon, ‘BELIEVE IT AND IT’S TRUE’ represents an intriguing progression for Eleri Ward. By treating repetition as both a musical device and a personal exercise, she continues to expand the possibilities of her songwriting beyond the boundaries of a traditional pop release.