Liverpool Alt-rock band, Crawlers, have quickly gained a lot of attention thanks to their efforts on social media. We caught up with Liv, Amy and Holly from the band to discuss Tik Tok, their latest single ‘Hush’ and more.
Hey! Congratulations on amassing thousands of followers on Instagram in a short period of time, how did this happen?
Holly: Tik Tok! We’ve finally got used to how to use Tik Tok and Instagram reels, and then connecting them in a way to promote ourselves. We’ve adapted our market and are currently trying to understand who our audience is, being able to use all of this in a way that shows us off. Not only for what we are, but what people would like about us if they listened to us, breaking the stigma.
It’s spiralled in the last few days too which it’s very exciting!
What do you make of Tik Tok as a platform, obviously it has helped the band but do you think it will change the music industry in terms of how artists are being discovered and their reach?
Amy: In November, every top 10 song was from Tik Tok’, it is changing the industry and benefiting a lot of artists, including us. At the same time, it can’t benefit everyone and you can get lost in it because there is so much content. Holly posts five things a day, but only one of them will get the reach we want. It can be hard to stay on top of.
Holly: Producers are even taking bigger artists into the studio with efforts to try and create the perfect 15 second video for Tik Tok’ because of the viral potential which is so interesting. Even big artists are able to use this platform to propel themselves.
What was the influence behind your recently released track, ‘Hush’?
Amy: As a band we are influenced by a mix of both indie and pop music. ‘Hush’ is both pop and grunge, which is why it differs from the rest of our setlist. ‘Placebo’ is punky, ‘So tired’ is rock based, I think for us what we are listening to splurges into our writing at the time. Hush was more grunge focused. Lyrically it can seem aggressive, but to us it’s a sort of a love song.
Holly: It’s about when you get over someone and meet someone else, who for the first time in a while makes you realise that you are ok, and that you will love again. I suffer from dissociation, which is what that chorus focuses on.
It was so refreshing to see an epileptic warning at the start of the ‘Hush’ music video. Is this something that you were conscious of when filming?
Holly: Yes, as soon as we used strobe lights we knew it’s something that needed a warning. I know a few people who have epilepsy, it’s a condition that can sometimes go under the radar. Strobe lights look fantastic visually, but obviously they can affect some people and so we wanted there to be a warning so that people can listen to our music safely, without leaving anyone out.
What currently makes you proud to be in the music industry and what is one thing you would change about the industry?
Amy: We are genuinely best friends and each other’s biggest fans, which is something that makes me proud to be within the music industry.
Liv: As much as I’m proud to be in this industry, I wish it wasn’t as misogynistic as it is. All three of us have walked into a gig and have been met with such bs’ with the prejudice of people judging us before we’ve even played a note. It is so frustrating as it’s something male musicians don’t get. People assume we don’t know how to turn on our amps or think we’re gonna be crap, just because we’re girls. I’ve even had people say, “Are you sure you know what you’re doing with that?” of course I do, this is how I make a living.
You have previously shared your opinion on on how the Government is handling the arts industry during the pandemic, can you explain more about why this is important for the band?
Holly: They are handling it very badly. The Government does not understand how the arts work – the arts is everything. Unless they are earning money off it they don’t care.
Do you remember the propaganda of, she could be in cyber, instead of being in ballet? That whole marketing was so distasteful. It made us so angry because for that campaign, they needed a photographer, graphic designer, a social media manager, all these people that are in the arts, he needed to use them…whilst demoralising them. In that particular case, they had actually stolen an image off a dancers Instagram without her consent or knowledge of how it was going to be used. We’re from Liverpool, and so much of the money from here is tourists money, from coming here because of ‘The Beatles’. In reality they’re selfish with how they profit off the arts and turn their back on freelancers and musicians. I think they’re very scared of people who don’t follow the system put in place.
Liv: They tried to erase the arts from the curriculum years ago, if the money isn’t going into their pockets, they don’t care about it. The music industry actually brings in billions each year, that number is getting bigger each year, and it’s so sad that they can’t seem to see the reality of music or other arts, it’s not just prancing about. It’s a real lifestyle. It’s very corrupt.
And finally, in the music video for ‘Hush’ you’ve thanked those who’ve supported you, who is someone you’re supporting at the moment?
Liv, Holly, Amy: Torturing the desert spiders, Sickboy method and VENUS GRRLS are all criminally underrated.
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Featured Image by O.X. Collective