Interviews

Q&A: Cherry & The Fever Dreams

Cherry & The Fever Dreams formed in early 2020, their formation coincided with the UK national Lockdown, therefore the band haven’t been able to gig yet. Based in Kent, the trio push boundaries with their genre-defying sound. We chatted to Emily, Emia and Zara about their debut single ‘On Your Back’ and what it’s like to form a band when the whole world is dealing with a pandemic.

You formed just before Lockdown explain how this has affected your band and how you’ve overcome this?

Emily: As soon as we started writing music, we wanted to play gigs, but they got shut down immediately after we formed. At first it got us down, but we’ve since been channeling our energy into writing. It’s difficult because we can’t all be in the same room, so it’s a lot of sending voice memos to each other, but something about that has strengthened us as a band.

Emia: It really helped us in a weird way, when we had to slow down we managed to really hone in on our sound. Before that we just wanted to play gigs without really caring about what we were playing, we just wanted to get out there.

‘On Your Back’ is your debut single, what is the inspiration behind this?

Emily: Lyrically it came out of the frustration of Lockdown.

Emia: It was at that point in lockdown where the whole pandemic thing was quite new and we were still very much hopeful that in two weeks everything would be fine. The lyrics are about confusion, if you just read the lyrics they wouldn’t make much sense on their own. The whole world was at a stage of uncertainty, nobody really knew the extent of what was going on.

Emily: It’s also a longing for human connection, i’m starting to get bored of human connection through Zoom. I know that I just wanted to hug someone and be comforted, wanting for everything to be alright. We were so confused and lost at the time, it makes sense that we wrote a song directed at that.

Just like us you create your own magazine, ‘Cherry Bomb’, what was the message behind this?

Emia: There’s a lot of underground artists we follow on instagram that we wanted to interact with and give more of a platform to. We’re also influenced by Zine culture, so although we’re not a punk band, we like to take aspects of the sub-culture. We wanted to create a space to promote ourselves and other peoples art, this seemed like the best way, it’s a very wholesome experience. We don’t have any merch at the moment, this is something else that we have created that others can physically own.

Emily: It was really fun actually, we strengthened our connection with other bands, through working with them on that, it just felt like we were making friends.

You have a very 90’s sound, who do you take influence from?

Zara: My personal influence when drumming probably isn’t very 90’s because I take more of an influence from everyone I listen to really. I have such a mix of bands on my playlist that I can take aspects from everyone. I grew up listening to Royal Blood and Bring Me The Horizon, as I only started drumming properly in school. As I’ve got older, my taste has changed and I’ve started to listen to more bands with women in them, because I realised the importance of their role in the industry. 

Emily: As individuals we are influenced by many different people so we bring a bit of everything to the band. I listen to The Strokes and when I was growing up, I listened to a lot of folk, I’ve been told this comes through in my voice. Lyrically we all listen to a lot of Phoebe Bridgers, but also bands like Lush and The Cranberries.

Emia: We’ve been told we sound a little bit like Radiohead, and I am very into them and The Red Hot Chili Peppers. I really like the 90’s sound as well as the aesthetic. As a band we really like Bikini Kill and get behind the Riot Grrrl Movement.

What social media platform would you say has helped give you the most exposure as a band?

Emia: It’s crazy how much Tik Tok can help artists, I read your article on the Crawlers and it is crazy the amount of exposure that particular platform can give smaller bands. As a band we’ve been using Instagram for a lot longer, that is mainly where we interact with out artists too, despite trying to get on that Tik Tok grind.

Emily: We do need to get better at Tik Tok, although I do wonder if it perpetuates this culture of only listening to one song from an artist and then nothing else. As Tik Tok’s algorithm works in a way that makes one song go viral. I personally love the idea of investing in an artist. Whilst I love Tik Tok in propelling artists and you can see the results of how quickly this can happen, I think it can be a bit dangerous.

You haven’t been able to gig as a band yet, what would be your dream venue to play?

Emia: Emily recently had a dream where we played main stage Glastonbury, and ever since she’s told me about it, I have clung on to it. It would just be amazing to play anywhere that is a household, like Reading & Leeds festival.

Emily: We’re really into festivals aren’t we, more than venues. I love the idea of playing to a massive festival and that dream I had really set me off on a mission. 

Emia: Giving that at the moment we’re not at that level yet, there are some cool venues that would be really cool to play at, the Forum in Kent, our hometown. You don’t have to be super big to play there, but Oasis have played there so it does have that connection.

Emily: Margate Winter Gardens, i’ve seen some great bands there, Catfish and The Bottlemen, The Libertines, I love the vibe of that venue so i’d love to play there.

Zara: Elsewhere would be cool.

Emia: The Community Festival in London is a dream.

 

What three other smaller artists are you loving right now?

Emia:  The Circus Birds are a great band and great people. They’re incredible. They actually have a new song called, ‘Watching’, which I’ve been loving. They definitely deserve more recognition. Someone else is Holy Rat Race, his music is very indie.

Emily: They’re bigger than us, but Anorak Patch they’re really cool.

Zara: I don’t think I can choose just one.

What is the music scene like in Kent?

Emily: I personally think it’s lacking a little bit. When we first formed we spoke to someone who really bigged up the scene, but I think it’s on the way up.

Emia: In Canterbury, there isn’t a venue that focuses solely on live music, there are mostly pubs that put on events. We’ve spoken about breaking into London quite a lot, mainly for the networking that we can do there, because it is especially hard for smaller areas.

What can we expect from you this year?

Emia: We wrote up a plan actually, I don’t know how much we should reveal because obviously things aren’t normal at the moment. We definitely just want to grow our audience more.

Emily: Yeh, we hope to just grow more this year and bring out more music until we can gig.

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Q&A: Cherry & The Fever Dreams
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