It’s wonderfully uncomplicated: saying I don’t care. Not because nothing matters, but because sometimes you reach a point where other people’s opinions simply stop having the power they once did.
For rising Huddersfield singer-songwriter Iris Danbury, that feeling became the foundation of her debut single, ‘I Don’t Care’ – and now the track gets its visual moment with an equally spirited official music video.
The video captures the youthful energy at the heart of the song, giving Iris’ first release a visual identity that feels as direct and self-assured as the track itself. Rather than overcomplicating the message, ‘I Don’t Care’ leans into the freedom of being yourself, pairing Iris’ pop sensibilities with the punchier attitude of pop-punk.
It is a fitting introduction to an artist who has already spent years developing her confidence as a performer. From competitions and busking to appearances in major campaigns, Iris has been building experience onstage long before putting her own songs into the world.
And while ‘I Don’t Care’ introduced the more defiant side of Iris, her latest single, ‘About You’, reveals another dimension to her songwriting.
Released in August, ‘About You’ turns the spotlight away from self-belief and towards the people who make life better; a heartfelt celebration of friendship and those unexpected connections that arrive precisely when they are needed. The track pushes further into pop-punk and indie-rock territory, with live guitars and sampled drums helping to give it an energetic, contemporary edge.
That contrast makes the arrival of the ‘I Don’t Care’ video particularly timely. Heard alongside ‘About You’, it becomes clear that Iris isn’t interested in being boxed into one particular emotional register. One song is about refusing to let outside opinions define you; the other is about recognising the people who help you feel like yourself.
There is also a pleasing sense of progression between the two. ‘I Don’t Care’ feels like a statement of independence – a young artist stepping forward and making herself heard. ‘About You’ feels more open-hearted, demonstrating that confidence doesn’t necessarily mean shutting everyone else out. Sometimes it means knowing who you want beside you.
With further releases already on the horizon, Iris Danbury is building her catalogue one energetic, honest song at a time. The ‘I Don’t Care’ video offers a snapshot of where that journey began, while ‘About You’ shows just how quickly that story is developing.
For an artist still at the beginning of her recording career, Iris is already demonstrating something important: growing up doesn’t have to mean losing the attitude, humour or honesty that made you want to pick up a microphone in the first place.
Watch the official music video for ‘I Don’t Care’ above, and listen to Iris Danbury’s latest single, ‘About You’, now.