Emerging singer-songwriter March Fry offers the first taste of a hugely promising debut era with new single ‘Cheryl Cole’, ahead of forthcoming album ‘In No Time’.
Blending neo-soul, indie-pop and contemporary R&B, ‘Cheryl Cole’ turns an intense spell of admiration into something warm, playful and refreshingly sincere. But rather than concentrating solely on physical attraction, she looks towards the personality behind it, celebrating confidence, tenderness, humour and those smaller characteristics capable of making someone completely captivating.
It provides a fitting introduction to an artist whose songwriting embraces emotion without becoming overly serious. Drawing comparisons with the likes of Olivia Dean, Arlo Parks and Pip Millett, she combines soulful modern production with an intimate lyrical approach that immediately feels personable.
The single also opens the door to ‘In No Time’, arriving on the 27th November. Centred around change, self-discovery and finding your way back to yourself, the record promises to introduce March Fry as an exciting and deeply expressive new songwriting voice.