In this series, we’ll be showcasing a variety of talented women in the music industry who are acing it right now. To find out more about how they navigated their chosen path in the industry, we’ll be uncovering how they got to be in their current roles and just exactly what that role entails. With the hope of sharing the abundance of career paths in the music industry, this feature aims to inspire more women to find their very own place in the music world by showcasing those who are already thriving in its environment.
For our first Industry Talks feature, we spoke to Jodie Banaszkiewicz, founder and director of Stay Golden PR. With over a decade of PR experience, Jodie’s handles the press for an range of award-winning international artists and events. Alongside her PR work, Jodie also teaches at BIMM Brighton.
◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊ ◊
Hi Jodie, thanks for taking part in our Industry Talks.
Thanks for having me!
Can you tell us what your job title is?
I’m Head of PR and the Founder and Director of Stay Golden PR. I also teach the Artist Development & PR module as part of the BA (Hons) Music Journalism degree at BIMM Brighton.
What does your job involve?
I handle print and online PR campaigns for a diverse range of award-winning international artists and events. My job involves putting together press plans and then putting them into practice, achieving the best results possible for my clients. I organise and oversee press days, interviews and photoshoots, I write press releases and make sure all the relevant journalists and editors have been sent any news and forthcoming albums and then I compile PR campaign reports.
Tell us a bit about your career so far and how you secured the role you’re in today.
When I was at university I did an internship at Beggars Group (which incorporates 4AD, XL Recordings, etc) and wrote my dissertation about indie vs major labels. I then got a job there on reception, before moving into the International Promotions department where I got to work with Dizzee Rascal and The White Stripes.
I then moved to Domino Records where I stayed for 11 years, first as International Promotions Manager and then as a UK PR, working with artists including Franz Ferdinand, Arctic Monkeys, Jon Hopkins, Anna Calvi, Animal Collective, Hot Chip and Blood Orange.
I founded Stay Golden PR in 2015 with a view to breaking new acts, working with established artists and creating bespoke campaigns for the music and events I love. I currently work with Mac DeMarco, Phoebe Bridgers, Mykki Blanco, SOPHIE, Public Service Broadcasting, DIIV, Unknown Mortal Orchestra, Anna Calvi, Girl Ray, Let’s Eat Grandma, Doc’n Roll Film Festival, Babeheaven, Maple Glider, Ya Tseen and others. I particularly enjoy working with female and non-binary artists.
What’s the best part of your job?
I get to pick and choose who I work with and represent, which is pretty amazing. I get to work out where I see a campaign going, and still get a thrill from getting my artists on magazine covers, such as Phoebe Bridgers on the cover of The Sunday Times Style. I get to go to gigs for free and festivals too, but most importantly, I have made a career out of my passion, and have made some of the best friends of my life through working in the music industry.
How do you ensure that your job doesn’t burn you out mentally?
I think it’s good to take some days off and to switch off when you can, which can be difficult, especially when working with artists and managers who are based on the US west coast. It’s important to turn off email notifications on your phone, and to try to separate work and leisure – for example, asking managers to contact via phone or email but not whats app so that you can keep that seperate for communicating with friends. It’s important not to take on too many campaigns at once so as to not overload yourself or compete against yourself, and to try not to take things too personally if one of your artists gets a negative review.
Do you have a degree? If so, what is it in?
I studied Communications and Audio-Visual Production Studies which incorporated a bit of journalism, script-writing, film studies, photography, comms, etc but it’s likely I would have studied a Music Industry degree had those existed at the time. I still think it’s important to get a degree (any degree) to have more flexibility when you’re going into the workforce.
Were internships important to kickstart your career?
My internship at Beggars Group when I was at university was instrumental in kickstarting my career and paved the way my career would go.
Has networking played a significant part in your career?
Networking happened naturally once I started meeting more people through internships, going to gigs, festivals, parties, clubs, events and then working in the industry itself – slowly lots of people in the music business became friends and colleagues and everything fell into place.
If someone was looking to start a career in PR, how would you advise them to start?
The best thing you can do is to get an internship so you get to understand what the job is about. Network as much as you can, attend events like The Great Escape and listen to people talking about the role and the industry. Sign up to CMU, Music Business Worldwide and Music Week for entry level roles. You could also start a blog, a newsletter or your own radio show or podcast, and start getting your name out there in the industry. Show people that you’re ambitious, enthusiastic, passionate about music and willing to learn!
Any top tips for being a successful woman in the music industry?
Be nice but stand up for yourself! It can be a difficult industry to navigate but it’s also a brilliant, fun and very fulfilling one to be in, if music is your passion.
And finally, which other women are killing it in the industry right now?
There are so many amazing women in the industry! Here are a few off the top of my head… Hannah Overton (Managing Director, Europe, Secretly Group), Janet Choudhury (Director of Communications, EMI Records), the journalist and broadcaster, Kate Hutchinson, band manager, Feedy Frizzi, radio broadcaster Danielle Perry, Lilas Bourboulon, a partner at Transgressive Records, Jess Kangalee, founder of Good Energy PR radio plugging, Michelle Kambasha, journalist and PR at Satellite 414, Anna Mears, Publicist at BBC Sounds.
Want to know more about Stay Golden PR? Visit their website here.
Industry Talks | The new feature from Lock Magazine.