Sad Cypress has shared the new video for ‘It Means A Lot To Me’, a cinematic, lo-fi and beautifully simple yet effective visual of the solo artist on a beach, singing directly to the camera. Recorded like a vintage home video, it perfectly matches the track’s intimate, melancholic tone. Taken from the new Princess of Cups EP, available via Bandcamp, the track showcases the delicate sounds that can be found across the upcoming five-track release.
Filmed against the striking natural landscape of Dunraven Bay in South Wales, the video brings the song’s themes of spirituality, emotion and connection into sharp visual focus. Complementing a song that already feels deeply connected to the natural world, ‘It Means A Lot To Me’ is a tender yet intensely personal piece, built around haunting melodies and intimate lyrics, and given a striking edge through its boxy, distorted production and clever vocal layering. Sad Cypress describes the track as “a very spiritual song, finding comfort in something that needs more than normal language to communicate”.
That sense of reaching for something beyond ordinary language is reflected in the video’s coastal setting. Dunraven Bay gives the track an expansive visual world, allowing the music’s quieter emotional currents to play out against the movement of the sea and the stark beauty of the Welsh landscape.
The video also feels like a natural extension of the wider Princess of Cups project. Rather than existing simply as a collection of songs, the EP forms part of an unfolding artistic world created by Sad Cypress, encompassing music, storytelling and imagery. The project centres on a narrative written by the artist and set in Cardiff’s Waterloo Gardens, with a full story accompanying the music. A physical release of Princess of Cups is planned for later in the year.
Based in Cardiff, Sad Cypress has become an increasingly familiar presence on the live circuit across South Wales and South West England. Her performances have included a headline appearance at Folk At The Moon at The Moon in Cardiff, Devauden Festival and an Oxfam fundraiser at The Mount Without in Bristol. She recently staged a one-woman show at Porters in Cardiff, unveiling a new alter ego as part of her continually evolving artistic identity. She also re-released her debut album Magic Mountain in 2023.
The new video captures another side of that world, placing Sad Cypress’s heartfelt, personal songwriting within a landscape that feels almost as significant as the words themselves. The result is an evocative visual companion to ‘It Means A Lot To Me’, with the coastline providing an appropriately timeless setting for a song concerned with finding comfort in something that cannot easily be put into words.
Watch below: