Virtual idols have become an integrated part of music culture in China and other South East Asian countries, many of them an evolution on the anime-style characters that develop cult followings. Record label Avastar wanted to offer something different with their non-human roster, first with high-tech protagonist RUBY 9100M and now with super sleek, stylish and sensitive artist Maie. Her debut single ‘Like You’ is an exemplary electro-pop burst onto the scene, complete with hyperwave music video and Jack Iriving NFT dress.
“I’m still learning how to be here, how to be human and how to create. I don’t think I’m very different to the other singers in the world, but I know I’m not the same. But that’s a good thing. I’ve spent most of my time on Earth, learning & trying to fit in, but with my music video, I wanted to show people what MY world looks like.”
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