I’MMORTAL continues to push the boundaries of avant-pop with her latest single, ‘KILLED U IN A DREAM,’ shared here at LOCK.
Known for her genre-blending prowess and dark, hypnotic visuals, I’MMORTAL has once again captivated her audience with a music video that feels like a surreal journey through an alternate reality.
The music video for ‘KILLED U IN A DREAM’ is a captivating visual experience, where I’MMORTAL transforms into a dark, goddess-like figure. Directed by the visionary duo PXKRW, known for crafting hypnotic, hyper-realistic dreamscapes, the video transports viewers into an alternate dimension filled with destruction, death, and rebirth. With moody, dark lighting and disorienting flashes, I’MMORTAL enchants the audience with her spellbinding movements and intense expressions.
Drawing inspiration from avant-pop icons like Sevdaliza, Britney Spears, Lady GaGa, Lana Del Rey, Björk, and SOPHIE, I’MMORTAL’s sound resonates with fans of Alison Wonderland, Zhu, Deadmau5, Pastel Ghost, and Billie Eilish.
“This music video is a reflection of the concept metamorphosis. I had the wonderful chance to collaborate with the directing duo PXKRW over the span of a couple months. Since the song is about rebirth, PXKRW fleshed out the concept to encapsulate this supernatural being undergoing a very raw transformation. PXKRW wanted to create a performance-based video with stunning styling and makeup to compliment their signature VFX. The styling and makeup was very intentional to the metamorphosis theme, as we wanted there to be a stark difference between the initial white dress look and the final black dress look. My personal favorite was the second neo-baby bump look, which combined with PXKRW’s VFX genius ultimately became a representation of the chrysalis stage of metamorphosis. This was also the first time I did a movement-based project, and I spent a lot of time working with the movement director (Donna Kim) to put intention behind the movement. I pushed myself out of my comfort zone in a good way, and I feel inspired to learn more about movement for future projects!”
‘KILLED U IN A DREAM’ is a complete artistic statement. It reaffirms I’MMORTAL’s position as a trailblazer in the avant-pop genre, someone who is unafraid to explore the darker corners of art and self-expression. As she continues to evolve, both musically and visually, I’MMORTAL is sure to keep her audience on the edge of their seats, eagerly anticipating what she will create next.
Watch the video here:
Stream it here: